Agency Break-Even Calculator
A break-even calculator for a small agency or studio, where the unit is a retainer rather than a product: salaried delivery staff and software as fixed cost, contractor time as variable, and the number of retainers that must be live before the studio pays for itself.
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Estimate only — not tax, legal, or accounting advice. This is the published math for agency break-even. Confirm final figures with your payroll provider, accountant, or the state agency before acting on them.
Agencies usually have very high fixed costs and few units, so break-even is a small integer — and losing one client can cross it.
Start from a business like yours (you can change every figure):
Rent, insurance, salaried staff, software — costs that do not move with volume.
A break-even that leaves you unpaid is not break-even.
What that one unit costs you to make or deliver.
Break-even retainers
8
Break-even revenue
$59,434
Contribution margin
$5,300 / unit
Margin ratio
70.67%
Margin of safety
0.94%
- Operating leverage is 106×: a 10% change in sales moves profit by about 1060%.
Which lever moves break-even most
- 1Price ±10%swings 2 retainers
- 2Fixed costs ±10%swings 1 retainers
- 3Variable cost ±10%swings 1 retainers
A price change moves the denominator of the whole calculation, which is why it almost always beats a cost cut of the same percentage — and why discounting is more expensive than it looks.
Calculator for Break-Even Calculator. All figures are computed in your browser and never transmitted.
Method: Contribution margin = price − variable cost per unit, including payment processing and refunds. Break-even units = fixed costs (with owner pay) ÷ contribution margin. Cash break-even adds loan principal, owner draws and inventory build, and removes depreciation. Every step is shown on the page and pinned by golden tests in tests/breakEven.test.ts.
🎓 Understand this tool
What it is
Break-even is the volume at which what you take in exactly covers what you spend — the point where a month stops being a loss. It is a planning number rather than a target: below it the business is consuming money, above it each additional sale contributes to profit.
How it works
Every sale contributes its price minus the costs that only happened because of that sale. That figure is contribution margin, and fixed costs divided by it gives the volume where the two lines cross. The chart plots revenue against total cost so you can see the crossing rather than take it on trust.
Getting the most from it
- Add up the costs that do not change with volume — rent, insurance, salaried staff, software — and put your own pay among them.
- Enter the price of one unit and what that unit costs you to make or deliver.
- Open the costs people forget: card processing has a flat part that matters enormously on small tickets, and a refund returns the price but rarely the cost.
- Enter the volume you actually expect, which turns the result into a margin of safety rather than an abstract number.
- Switch on cash break-even if you have a loan, take draws, or buy stock ahead of selling it.
Reading your result
The units figure is how many you must sell to cover everything; the revenue figure is the same point in money. Margin of safety says how far your expected volume sits above that line, which is the more useful number month to month — a 4% margin of safety and a 40% one are different businesses.
What it can't tell you
It assumes the price and the per-unit cost hold across the whole range, which stops being true at the point where you need a second oven, a second van, or a second hire. It also assumes you sell what you make. It cannot tell you whether the volume is achievable — that is a market question, not an arithmetic one.
Frequently asked questions
Break-even units = fixed costs ÷ contribution margin per unit, where contribution margin is the price minus every cost that occurs only because you sold that unit. Break-even revenue is that unit count multiplied by the price. Both are shown step by step under "Show the math".
Change alerts — when a state revises the guideline or deadline behind this page
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